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Holiday Giving Psychology: Why December Is the Most Profitable Month for Youth Sports Fundraising

December giving isn’t driven by luck or coincidence—it’s driven by psychology. As the year comes to a close, people naturally become more generous. They’re reflecting on what the past year meant, what they’re grateful for, and how they want to show up for their communities. For youth sports teams, this seasonal shift in mindset can be transformative. December...

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